Most people desire to increase their fan base in various sectors within one night, which is not practical. Growing your Instagram profile, and other social media platforms require some skills and effort. Online businesses rely on generating traffic through social media platforms. In a similar way, artists also depend on social media platforms to showcase their talent to their target audience. Having a large audience should translate into brand awareness, an increase in sales, and ultimately profit. To do this there are several things you can do to achieve this, but we'll focus on the 10 that artists can use to get noticed on Instagram.
Share high-quality images of your art
Instagram is a platform that was designed for images and sharing high-quality images is key to getting noticed. Make sure you take high-quality photos of your artwork when sharing on Instagram as this will elevate your work and increase your chances of being noticed. To do this, take pictures of your work in bright areas that provide the best light to capture the true beauty of the masterpiece you've created. You can also edit the picture to bring out the colors in the artwork by using editing tools that are readily available on Google. The more high-quality images you share of your art on Instagram, the greater your chances of having your artwork noticed by your audience.
Engage with the art community
Your account will become more visible as your level of engagement increases. Posing simple questions on each post will keep your audience active, and engaging with your work. Request the audience to comment on your photos or like them to stay in touch with them. Create a good relationship with the art community on Instagram by liking their artwork as well as this increase your activity on Instagram and promotes your artwork more. This is also a great way to engage with your audience outside of your profile encouraging them to visit your profile and check out your work. Engaging with your community helps put the spotlight on your profile. Remember to always comment back when someone reaches out to you on your posts.
Use Instagram Stories
If you've used Snapchat before, you'd be very familiar with the post that disappears after 24 hours. These types of posts generated a lot of interest and helped increase a brand's visibility on Snapchat. Instagram has a similar feature called Instagram Stories. This gives you the opportunity to give an insight into how you create your artwork, the process you go through, and the techniques you use t create that masterpiece. Using Instagram Stories also helps you generate interest and capture the attention of potential customers and encourage them to visit your profile. The more visits you get, the higher the chances of increasing your following, and having your work noticed. You can also be very creative with Instagram Stories to reach more and new customers.
Learn from other artists on Instagram
Taking a page out of another artist's bok is very critical in developing and growing your skillset. You can inquire or study other competent artist's feeds and identify those that are doing well and those that are doing poorly. Successful artists can be your mentors to guide you through creating a successful Instagram profile and give you tips on what to do and not to do. It also gives you an insightful way to learn from their mistakes and to build on what you already know.
Consistency is critical to the success of your Instagram profile. Even while exercising, you have to be consistent to get the desired results. Be consistent with your Instagram postings. You can decide to do it twice or thrice per week. You can analyze the trend of your followers from the way you do your assignment. On the other hand, please do not overdo as it may discourage your audience to engage with you and your work. But, most importantly, have fun while creating your content.
Always be yourself, and do not try to copy others. Some people will hate you, disagree with you, and talk ill about your stuff. As an artist, you must bear the highest level of tolerance. Accept the reality that people may like and hate you in an equal measure. The most important thing is to remain positive and focus on your work, and just be yourself. Authenticity is the best way to go about creating a successful Instagram profile to promote your work.
Only post relevant content and hashtags
Stick to the main topic. If you are an oil painter, then only post things about oil painting and related topics. Don't post things about your pets or house as this would not be consistent with your theme or posts. This would also confuse your followers as they try to establish what you are posting about and what you do. Using the correct hashtags in each post also helps in posting relevant content. Hashtags such as #artist #oilpainter and #artistoninstagram are few that would help your audience find your content.
Get involved in Instagram Art Challenges
There are multiple art challenges you can take part in to encourage new followers or likes on your profile. You might have come across a one-month trial where artists interpret a daily theme each in their own way.
Re-post from inspiring accounts
Re-posting is an Instagram term; it is the equivalent of a Retweet on Twitter. Re-posting inspiring pictures make the owner develop some interest in you and helps your profile stand out from the rest. The owner of the post has followers who may also comment or like the repost because they have shared interests, which may ignite more attention. Please also be sure to tag the content creator in the post at all times. It's the ethical thing to do.
The above guide will help you promote your artwork on Instagram without struggling at all. There are several other ways in addition to these, but you are good to go with what I have listed and post your art on Instagram.